Open the Gift – AllTrails
Copy: Rob Smith – John Fish – Julia Dumas
Open the Gift
In today’s chaotic world, sometimes we forget the benefits nature gives us.
The AllTrails app wants to remind you to open the gift of nature and get out on the trail.
Contextual AdBreaks
Nature breaks placed within relevant content.
Commuter Radio
Radio commercials targeting people during rush hour traffic.
Social Presence
To help brighten the internet, AllTrails will respond to posts sharing a little GIF of nature.
Click the tweets to view the response.
App Functionality – Share Nature
Geo-targeted notifications leading to expanded app functionality asking users to share a piece of their hike with friends and family.
After the hiker opts to share nature, a small planting kit along with a card printed with the uploaded photo will be sent to the chosen friend.