Glasshouse Brands

Early on in the days of the recreational cannabis gold rush in California, Glass House Group formed as a conglomeration of multiple businesses from different links in the supply chain. The goal was a vertically integrated entity with the resources to be a major player in the Cali marketplace. In the midst of the tumult of their formative stages, they needed a website showcasing their work for potential investors, but also for any customers looking to find out where their OG Kush came from.

Very quickly it became clear that I wouldn’t be able to effectively communicate their message on the website if no two executives could agree on what that message was. I interviewed key stakeholders from across the enterprise to finally nail down what their core values were: a devotion to the communities where they operate, a commitment to the highest standards of quality, and a push to stay on the leading edge of technology.

The messaging for the rest of the website flowed from there. A few excerpts: